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CROSSWAY BIBLE CHURCH

 

INDUSTRY  Religious Organizations

 

LOCATION  San Antonio, TX

PROJECT SCOPE  Fundraising Campaign Booklet

Crossway Bible Church is a non-denominational church in San Antonio, TX. Crossway is part of the Great Commission Collective network of churches, and is also my church home. I have done various copywriting work for Crossway including ministry team playbooks, website copy, and weekly emails — but this project was one of my favorites. The church leadership created a team to manage this fundraising initiative with the goal of expanding Crossway's impact locally, nearby, and abroad. This campaign included various elements including a teaching series, a commitment night, videos, and written materials including this booklet.

It was important to understand the bigger picture of this fundraising initiative. This booklet was one small part of a large campaign and needed to support the larger vision. In some places in this piece, I functioned as a ghostwriter for the Senior Pastor. Having worked with Crossway before, I knew their tone and style to be clear, simple, and urgent, so kept that in mind even as some story-telling and financial projections were involved. 

FUN FACT

I have been part of Crossway Bible Church since it began in 2014, when we were meeting in homes or school cafeterias. It was so special to be able to help with a project that looked back on growth I've personally experienced, and looked forward to plans for future impact. This campaign has been successful and the fundraising timeline is on track!

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